Your tech gateway to LATAM

Finethyca is an international corporate advisory firm specialising in bringing financially inclusive technology to the LATAM region. With offices in London and São Paulo, Finethyca provides gateway services for international firms aiming to launch innovative fintech, credit products and financial services in Brazil and the broader LATAM market.

Our services encompass strategic advisory, distribution, go-to-market strategy, partnerships, and corporate introductions, all designed to facilitate successful market entry and expansion.
 

Our Mission

Finethyca's mission is to drive financial inclusion by enabling credit providers to implement solutions that make banking, credit, and financial services accessible to underserved populations across Brazil and LATAM.

We aim to foster economic growth between the international community and the LATAM region, sharing best practices, engaging with innovative partners, and collaborating with financial institutions.

Our team

mark-fisher-finethyca

Mark Fisher
Director

mark.fisher@finethyca.com
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Mark Fisher

Mark Fisher is a visionary leader in the field of financial inclusion, with over a decade of experience in financially inclusive fintech innovation. His expertise and passion for leveraging technology to address complex financial challenges position him as a leading figure in the fintech industry.

As Co-Founder and Director of Finethyca, he forms strategic partnerships with other tech firms to drive collaborative and innovative solutions that bridge the gap between traditional banking services and underserved populations in the LATAM region.

Mark's commitment to financial inclusion has earned him multiple global awards, recognising his contributions to creating technology that provides access to affordable credit and ethical financial products for unbanked and underbanked communities.
marcello-de-mello-finethyca
Marcello De Mello

Director
marcello.mello@finethyca.com
Linked In

Marcello De Mello

A distinguished financial strategist with deep knowledge of the LATAM market. Marcello's background includes senior roles in both government and industry, where he has developed strong commercial acumen and established high-level contacts across the public and private sectors.

His extensive network of senior executives and decision-makers in major banks, financial institutions, and regulatory bodies ensures that Finethyca's solutions are well-adapted to local needs and regulatory environments.

FIN25 EXPO

To further support international firms, Finethyca is launching the FIN25 EXPO. This event will provide access to a large number of financial institutions, technology partners, and local experts, offering a platform for networking, knowledge sharing, and partnership building.

The FIN25 EXPO will help international firms, investors, and balance sheet providers to effectively work within the LATAM region by connecting them with key local stakeholders and resources.
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